I contributed to the historic 2010 launch of the Burj Khalifa by providing creative direction for the official corporate film presented at the ceremony. Working under NDA, I received last-minute confidential information about the tower’s official name and height to ensure narrative accuracy. I also led the concept development and visual planning of the firework show and performance, collaborating in sync with renowned designers Christophe Berthonneau and Groupe F, under the direction of Pierre Marcout.