JUMANA – Secret of the Desert (2006) – One of my earliest full-fledged artistic and theatrical productions, Jumana – Secret of the Desert marked a defining milestone in my creative journey. I led the complete artistic visual direction under the direction of Pierre Marcout ( Prisme ), beginning with the visual conception of the show through a fully developed storyboard. I also supervised the creation of all graphic elements—an initial challenge that revealed how every project comes with its own world and its own unique demands.

The show unfolded as a 90-minute visual spectacle, projected in super-wide format onto a monumental man-made dune, with immersive sequences brought to life through water curtain projection. This production also saw the debut of two visual motifs that would later become part of my signature—a procession of long-legged camels and the astrolabe.

Beyond the show itself, I oversaw the development of the entire visual identity based on the script of the show, including invitations and large advertising boards placed along major roads.

Jumana – was one of the first major permanent show in the region.